Bath School of Art and Design
MA Degree Show 2018
Promotional campaign for Bath School of Art and Design MA Degree Show 2018 made in collaboration with illustrator Luke Waller. Outcomes include a bespoke riso/litho printed catalogue, postcard invitation and digital alternatives for the university’s social platforms. Each mark used to create the identity aims to abstractly represent the creative range and hands-on approaches of the students enrolled on the Ceramics, Curatorial, Fashion & Textiles, Fine Art and Visual Communication courses. On the other hand, the typographic treatment of the campaign intends to be eye-catching through its bold and crisp qualities while also reflecting the historical heritage of the school through the use of the classical serif typeface Baskerville.